Lagardère Digital Footprint Case Study | RiskIQ

Case Study

The Lagardère Group

RiskIQ Helps Lagardère Track Down its Digital Footprint

The Challenges

Protecting Lagardère’s Brands Across Web and Mobile

Lagardère Group’s business model relies on creating an exclusive, lasting relationship between the content it offers and its customers. With continued growth in the public’s appetite to engage through digital channels, both Lagardère’s content and relationships have increasingly moved online.

Keeping track of your public facing digital assets is a herculean task when you have as many brands as Lagardère as well as ongoing brand acquisitions and divestitures. At the group level, Lagardère wanted to give all digital assets owners visibility into their digital footprint (both web and mobile) to ensure that online customer interactions are secure, digital risk can be assessed as part of M&A, and impersonations across web and mobile can be quickly identified and taken down.

The Solution

RiskIQ Digital Footprint

Lagardère business lines are using our Enterprise Digital Footprint to maintain a full inventory of their public-facing assets. Against those assets, RiskIQ identifies instances of malware, defacement, poor hygiene (back level infrastructure and frameworks), and compliance, allowing the group to work with the brands in prioritizing and remediating detected issues.

RiskIQ External Threat Detection – Mobile Threats

Using Mobile Threats, Lagardère business lines have visibility into their mobile presence across over 150 different app stores and the open web. They can also quickly identify mobile apps impersonating or illegally leveraging their brands to defraud customers, steal sensitive data, and distribute malware. Working with the RiskIQ Customer Success team, Lagardère can quickly take down rogue apps and monitor any reoccurrence.

RiskIQ External Threat Detection – Domain Infringement

Using Domain Infringement, Lagardère business lines have visibility of their legitimate domain footprint and can detect the unauthorized use of their brand within third-party registered domain names. With this data, their security team can continuously monitor their site content and behavior to prioritize infringements according to their brand impact.

RiskIQ have proven to be a true partner to Lagardère. In addition to their innovative technology, their Customer Success team works closely with us to understand what we need and how best to deliver it.

--Emmanuel Gaudin, CIO Lagardère Group

The Results

Within weeks of using RiskIQ, Lagardère increased the visibility of their public-facing digital footprint from a few thousand assets to more than 10,000, all visible and managed in a single inventory.

Lagardère Group’s business model relies on creating an exclusive, lasting relationship between the content it offers and its customers. With continued growth in the public’s appetite to engage through digital channels, both Lagardère’s content and relationships have increasingly moved online.

Keeping track of your public facing digital assets is a herculean task when you have as many brands as Lagardère as well as ongoing brand acquisitions and divestitures. At the group level, Lagardère wanted to give all digital assets owners visibility into their digital footprint (both web and mobile) to ensure that online customer interactions are secure, digital risk can be assessed as part of M&A, and impersonations across web and mobile can be quickly identified and taken down.