RiskIQ URL Intelligence

Understand URLs and Website Behavior

What is URL Intelligence?

RiskIQ URL Intelligence provides access to some of the most comprehensive insight into URLs and website behavior available. URL Intelligence utilizes RiskIQ’s virtual user technology to visit URLs and crawl web pages and HTML content. Every time RiskIQ crawls a URL, the platform captures the content and behaviors associated with that URL, including all HTML content, the resources related to the elements that make up the page code, as well as the behaviors of those elements.

By emulating the user experience from different locations around the globe, from different browsers and device types, RiskIQ can escape detection while sandboxing, capturing, and reporting on content and behaviors that violate your policies.

URL Intelligence for Ad Platforms and Publishers

URL Intelligence can be utilized by advertisers to provide an anti-malware (also known as anti-malvertising) solution to automatically detect malicious content or resources associated with blacklisted URL in the advertising chain.

Because URL Intelligence has experienced the full HTML, components, and potential redirection that takes place when a page or ad loads, URL Intelligence enables automated detection of behaviors and/or content in violation of advertising policies. These types of policies may include redirection, rotation, encryption, size, and auto-playing behavior.

Overall, URL Intelligence enables demand partner monitoring of ads and markup associated with demand partners to ensure compliance. The platform provides the ability to report on violations per partner and overall partner health and reputation.

Deepen your understanding with this white paper, Using Internet Data Sets to Understand Digital Threats

URL Intelligence in Action

RiskIQ’s virtual user technology crawls the Ads creative to capture and report on content or behaviors that violate your policies. With over 2 billion web pages crawled daily, RiskIQ can provide alerting any time your tracking domains are associated with blacklisted behaviors.

RiskIQ’s virtual user technology supports emulation of all major browsers to include IE, Chrome, Firefox, Safari, and mobile OS browsers such as iOS and Android. Additionally, RiskIQ provides emulation of over 600 global metropolitan areas via our proxy network consisting of thousands of commercial, residential, and mobile IPs. Our robust API provides flexibility in scheduling and data input via ad tags, creatives, and markup and provides multiple means of reporting through polling or pingback capabilities.

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising.