Ad Ops, Ad Monitoring & Malvertising Solutions | RiskIQ

Solutions for Ad Operations

Automate the Fight Against Malvertising

Increase Trust and Revenue With Quality Interactions in Advertising

Online advertising is a multi-billion dollar industry. And where there is money, there will be people looking to steal it. Demand-side platforms (DSPs), ad exchanges, and Supply-side platforms (SSPs) insist on transparency. A lack of transparency in the way that ads are delivered, impressions counted, and clicks registered, decreases trust and spending between ad partners, potentially resulting in ejection from ad exchanges and increased operational costs from investigations and complaints from supply partners.

Many publishers and ad networks outsource many steps in the ad delivery chain to third party ad providers, who may, in turn, outsource tasks and technology to others. With this highly insecure supply chain, advertisers don’t have full control over security practices, meaning one weak link can take everyone down.

But with a proactive approach using RiskIQ, ad platforms, ad operations teams, and publishers can take immediate action against illegitimate and non-compliant ads, minimizing the threat to end users by automating the process of vetting ads and monitoring demand sources. RiskIQ scans ads in different user environments, which saves time by allowing seamless passing of data between platforms, providers, and publishers and automatically alerting for anything that might violate their policies—like auto-playing audio, malware, or illicit content.

For Adcash, RiskIQ Partnership Pays off with Clean Ads

RiskIQ in Action

Digital Ad Quality

Through the RiskIQ API, RiskIQ automatically sends alerts as soon as our system sees a new or emerging threat, so compromised ads can be taken down immediately to stop malvertising in its tracks—even over the weekend when IT departments are slower to respond.

RiskIQ maps ad serving domains to the operating entities, which enables us to score ad networks holistically over time and give you the additional transparency needed to remediate malvertising. This transparency helps maintain integrity with supply partners, reduce complaints and operational overhead, and minimize the threat of increased regulation.

Get the Solutions Brief: RiskIQ Ad Quality Solutions

 
Reporting includes comprehensive data on each incident giving visibility into the entire ad redirect chain and creative source, indicating which part of the chain was compromised. This way, the ad quality team knows who to talk to for a full investigation and remediation of the problem.

With RiskIQ:

  • Send forensic evidence that enables customers to deactivate infected ads in real time
  • Analyze incidents to provide transparency to partners
  • Extend resolution services to all relevant parties
  • Investigate malvertising incidents to see the entire chain of events and proactively block bad sources

 

Read more about our products and how they can help you understand, detect, and mitigate digital threats against your organization

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