The Forrester Wave™: Digital Risk Monitoring, Q3 2016 named RiskIQ a leader in Digital Risk Monitoring, and gave RiskIQ top ranking for Current Offering & Data Coverage.
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Automate the Fight Against Malvertising
Online advertising is a multi-billion dollar industry. And where there is money, there will be people looking to steal it. Demand-side platforms (DSPs), ad exchanges, and Supply-side Platforms (SSPs) insist on transparency. A lack of transparency in the way that ads are delivered, impressions counted, and clicks registered, decreases trust and spending between ad partners, potentially resulting in ejection from ad exchanges and increased operational costs from investigations and complaints from supply partners.
Many publishers and ad networks outsource many steps in the ad delivery chain to third party ad providers, who may, in turn, outsource tasks and technology to others. With this highly insecure supply chain, advertisers don’t have full control over security practices, meaning one weak link can take everyone down.
But with a proactive approach using RiskIQ, ad platforms, ad operations teams, and publishers can take immediate action against illegitimate and non-compliant ads, minimizing the threat to end users by automating the process of vetting ads and monitoring demand sources. RiskIQ scans ads in different user environments, which saves time by allowing seamless passing of data between platforms, providers, and publishers and automatically alerting for anything that might violate their policies—like auto-playing audio, malware, or illicit content.
Through the RiskIQ API, RiskIQ automatically sends alerts as soon as our system sees a new or emerging threat, so compromised ads can be taken down immediately to stop malvertising in its tracks—even over the weekend when IT departments are slower to respond.
RiskIQ maps ad serving domains to the operating entities, which enables us to score ad networks holistically over time and give you the additional transparency needed to remediate malvertising. This transparency helps maintain integrity with supply partners, reduce complaints and operational overhead, and minimize the threat of increased regulation.
Reporting includes comprehensive data on each incident giving visibility into the entire ad redirect chain and creative source, indicating which part of the chain was compromised. This way, the ad quality team knows who to talk to for a full investigation and remediation of the problem.