Media, Advertising, and Ad Quality

Keep Your Brand, Supply Partners, and Audience Safe With Your Published Advertisements

The rise of programmatic online advertising has brought unprecedented growth and opportunity to the online advertising industry. Online publishers can expand their ad revenue by tapping into larger ad networks and serving ads to a wider audience of their online publications.

This growth has not come without its risks as cyber criminals take advantage of the sophisticated targeting possible within the digital advertising ecosystem to conduct fraud, inject malicious malware through ads, and hijack advertisements to steal revenue.

RiskIQ For Media and Advertising

Media Advertising

RiskIQ leverages covert, web-scale infrastructure that mimics all possible user environments to trigger the true behavior to detect online advertisement violations. With RiskIQ you get real-time visibility and forensic information that enables you to deactivate malicious ads and maintain trust across your network, supply partners, and publications.

Our proprietary URL scanning and crawl data collection techniques scan over 2 billion web pages and 15 million mobile apps every day. This results in a comprehensive curated blacklist of malicious advertisements from across the internet. This allows customers to vet new sources and prevent malicious content, including malware, hijacking, and ad-injection across their ad infrastructure.

RiskIQ also provides access via the only open RTB spec API. This focuses on key attributes from ad bid requests and bid responses enabling RiskIQ to scan creatives from the right user, at the right time and weed out malicious content.

Learn more about RiskIQ URL Intelligence here →

RiskIQ PassiveTotal

With RiskIQ PassiveTotal®, you can investigate your own as well as attacker infrastructure to perform proactive attack prevention, threat remediation, and attack mitigation, as well as reduce the overall risk to your organization.

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The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising.